Managed to go into enough detail without making it seem too complicated. Seriously love how well you can tap into the beginner mindset even with your experience level. Get our free courses right away to learn how to make your site rank higher. There are many other factors within SEO, but links still remain very integral to any SEO strategy. There is a wealth of information online, and many SEOs have compiled lists of their favorite resources.
Finding linkable assets often boils down to locating pages that are popular with your audience, and offer good answers for commonly searched phrases in your industry. You want to find pages that other websites would want to link to if they were aware they existed. They can be guides, lists, videos, tools, resources, events, sponsorships, testimonials, etc.
That’s when Matt realized that he could use content to generate links to his ecommerce site. Grab the URL of the first result and pop it into a link analysis tool (I’m using Ahrefs in this example). Ultimate guides pack an insane amount of information in one place.
I’m sure that even in the most boring industries there’s a way to create an interesting piece of content that would attract links. So it’s always a good idea to study the websites of your competitors and see if they have any linkable assets which you could replicate. That “compelling reasonâ€is absolutely essential for this group of link building tactics. The people you reach out to don’t care about you and your website (unless you’re some sort of celebrity) and thus they have zero incentive to help you out. Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.
Communities can be great for promoting your content to relevant audiences. Whatever industry you’re in, there’s likely a subreddit where likeminded people hangout, or perhaps some groups on Facebook, Slack, or Discord. You might also find some standalone community sites in certain niches.
In other words, build as many links as you can to your linkable assets and funnel all that “link juice†towards the pages that you actually want to rank via internal links. And quite often the pages that you need to rank well are also the hardest ones to get links to. â€should be applied to “user generated†links, e.g., blog comments and forum posts. It’s good practice to claim your brand name on all major social media sites (Twitter, YouTube, SlideShare, Instagram& the like) as soon as possible.
To more info get those links, you can’t just rely on people stumbling across your website and deciding to link to it. Use an email outreach tool to contact other sites saying that you want to guest post for them. This is often used as some sites don’t have guest blog opportunities posted on their site. Going to different sites hoping that they’ll backlink to you is not the only link building method you can use. If you’re not practicing link building for your site, you should start now. That’s why I’ve come up with a list of the basic tricks to building links that you can use as a beginner.